Looking for an Alternative to Recruitment Outsourcing?

Gina Gill
Senior Consultant – Alsbridge Europe

While a number of organisations, from local authorities such as Hertfordshire County Council to large multinationals like Airbus, are now enjoying the benefits of recruitment outsourcing, a large proportion are still reluctant to hand over the reins to an outside organisation. A recent IRS Employment Review survey indicated that the majority of companies that have not yet outsourced recruitment believe it is a function too important to outsource. However, there is also much evidence to suggest that organisations are still struggling with their current recruitment processes. A recent survey by the Institute of Directors showed that 88% of company directors think finding the right staff is a major challenge and keeping up to date with legislative changes is very difficult.

What can such organisations do? One option that those concerned about outsourcing their recruitment function could consider is an internal shared service. This provides the benefits of a centralised recruitment function without the concerns that an important function is being passed into the hands of outsiders.

So how would an organisation begin the process of setting up such a function? The purpose of this article is not to provide a step by step guide to setting up a shared recruitment centre. Instead, it seeks to demonstrate the size of the task by outlining some of the basic factors that should be considered prior to making the decision to go ahead.

Research and Objectives

The first step for any organisation is to carry out thorough research into their current situation with regards to both temporary and permanent recruitment.

For temporary recruitment this means not only finding out how many temporary members of staff are working within the company, but also finding out where they work, what type of job they do, why they were recruited, how they were recruited, the cost of recruiting them, and their frequency of turnover. For permanent staff it means gathering past and predicting future recruitment trends as well as documenting the current recruitment process and its costs.

Current problem areas within recruitment should also be examined – for example are there any roles/areas that are difficult to recruit to? Is this due to a lack of candidates or is it down to an inability to attract the right calibre of candidates?

Finally, recruitment spend must be analysed, including both direct and indirect costs. As well as direct costs such as agency margins and advertising, there are costs relating to the time of recruiters and recruiting managers that need to be considered.

This information should be used to set objectives for the shared service centre. This may include some of the more common objectives such as cost reduction, reduced time to recruit, and better experience for candidates and hiring managers. It should also include objectives that are specific to the organisation/type of organisation. For example a financial services company may wish to set objectives around the timeliness of credit checks for candidates; a local authority may wish to set objectives around the timeliness and completeness of candidate referencing and police checks. Only by doing the research first will a complete set of objectives that are truly relevant to an organisation emerge.

Solution Design

Which areas of recruitment are suitable for the shared service centre?
At the highest level an organisation needs to decide whether temporary recruitment, permanent recruitment, or both will be included. At a more detailed level the types of roles that should be included need to be decided. Where roles are not being included alternatives need to be considered. For example, a local authority that employs 100 temporary staff on a rolling basis for catering jobs across the area might decide that rather than including these roles in a shared service centre, it may be more cost effective to award a contract to an organisation to carry out all catering for the area.

It is very easy at this stage to exclude large areas either to avoid upset among hiring managers or because of insufficient research leading to confusion over how people are recruited and what their employment status is. One justification often used on the temporary side by many hiring managers is that they employ consultants rather than temporary staff, therefore they should be able to continue to recruit independently of any shared service centre. In this case it is extremely important that large areas of recruitment where significant cost savings can be made are not ruled out. There must be a very clear definition of what the shared service centre covers to ensure that users of the service are clear on exactly when they are required to use it.

Which departments/organisations/external companies are suitable for the shared service centre?
In addition to deciding which types of role will be included in the service, organisations should also consider whether other organisations should be included. For example, companies that are part of a larger group may consider whether other group companies may be included from service go live, or an organisation may consider whether they will be able to offer their services to other similar organisations at some time in the future. It is important, however, to ensure that the business case and projected savings are based on those organisations that will definitely use the service, with any additional savings that may result being projected separately.

How will the shared service centre be staffed?
This will depend largely on how recruitment will be carried out. Will it be direct, through agencies or both? Will recruiters be responsible for carrying out any interviews? Will it be necessary to run aptitude tests or assessment centres? In addition to the recruiters there will be a need for somebody to manage the centre and administrators, for example to ensure that timesheets for temporary staff are in on time, to produce reports or to field queries.

The reporting lines from the shared service centre to the rest of the organisation must also be defined. Who will the centre manager report to? Who from the organisation will discuss any issues with the centre manager/team? Who will receive reports and how often? It is usual in an outsourced deal to have 3 levels of governance – one at a day to day level, one for monthly meetings and one for quarterly meetings. This should be replicated for a shared service centre to ensure that it is running as effectively as possible.

Is an IT system required to underpin the shared service?
Beeline, Hays Workflow, Chimes,

The answer to this will usually be yes. If an organisation carries out enough recruitment to warrant a shared service centre then a system will be required to store CVs, log candidate progress and provide reports on recruitment. The questions will usually be whether current internal systems are sufficient or whether a new system, such as Chimes, Fieldglass or one of the many other online recruitment systems on the market, is required.
The system that is used will affect service take up, satisfaction and reporting capability, therefore, it is important to think about what is required from it aside from the basics:

  • Security – Where will users be able to access it from? Does this compromise your IT security? Is it possible for unauthorised users to be able to see restricted data?

  • Audit trail – How does the system store information? If data is changed will an audit trail of previous entries be kept? How easy is it to access this audit trail?

  • Reporting requirements – Can the system store all of the information that is required for your reporting needs?

  • Usability – Who will the users of the system be? How IT literate are your users?

How will the service be measured?
It is very tempting to save time and effort during the implementation of a shared service centre by not defining service level agreements and reporting requirements. However, defining these is crucial to ensure that objectives are being met and that current issues are not being transferred to a central unit with no incentives to make any improvements.

Defining how the service is measured and what reports are required will also feed into the detailed solution design, particularly in terms of the IT solution. It will make life much easier for the team running the service to provide metrics if they can be produced automatically at the push of a button rather than having to employ somebody to key information into spreadsheets.

Consideration should also be given to what information is really required and what it will be used for. All too often organisations request reports on every imaginable metric, which are then either filed or thrown away without being used. Similarly, for service levels it is necessary to take into account whether they are really measurable, whether they provide a real indication of how well the service is running and whether there are any current statistics to compare them to.

Communication

As well as carrying out research and thinking about how the solution would work it is essential to start thinking about communications from very early on. The National Outsourcing Association says mishandling people issues is the biggest cause of disasters and damage to reputations. Without clear and effective communication to ensure buy in from the organisation a shared service centre will be a waste of time and effort.

Who?
This will depend on the organisation, but will typically include:
  • Project sponsor – somebody visible within the organisation to champion the project and ensure that it is given due attention and credibility.

  • Departmental heads/senior management team – to cascade messages down within the whole organisation.

  • Hiring managers – particularly those who are frequent/volume recruiters.

When?
This will depend on who is being communicated to, but the general rule is the earlier the better. It is important to ensure people feel involved and is very useful to get input to the service design. If people have been involved in designing the service they will be more likely to use it. It is also important to ensure that updates are provided throughout the project, including after service go live to provide feedback on how effectively the service is running.

How?
Again, this will depend on who is being communicated to, but a variety of tools should be used to ensure that all audiences are reached. This may include from interactive workshops/feedback sessions, intranet, newsletters, presentations and email updates.

Summary

The key to setting up a successful shared service of any type is preparation, research and planning, and ensuring that there is a strong business case to move forward. The resource and time that needs to be dedicated to such a project is often underestimated. Obviously, there will be the resource required to carry out the day to day roles within the shared service centre. In addition to this, as outlined above, the following work will have to be allocated:
  • Carrying out research and preparing a business case.

  • Design and delivery of communications strategy.

  • Detailed solution design, including input from HR/recruitment and procurement to design processes, IT to design the solution and finance to ensure that any suppliers are still invoiced and costed correctly.

  • Project managing the solution implementation.

  • Independent monitoring and review of key performance indicators and service level agreements.
In order to implement and run a successful solution, adequate resource must be allocated to each of these activities. This will ensure the best start for the shared service centre, and hopefully, ensure long term success.

About the Author

Gina Gill is a Senior Consultant and business process outsourcing specialist at Alsbridge Europe, the premier consulting firm providing unbiased advice on Outsourcing, Shared Services and Offshoring.  Gina has worked on recruitment and finance outsourcing deals across a number of large multi-site clients.  She is Prince 2 qualified and has experience across the full lifecycle from discovery and business case development through implementation to post implementation review.  Gina can be contacted on 020 7242 0666 or at gina.gill@alsbridge.com.


 
 
 
 
Outsourcing
Shared Services
Offshoring

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